Tips for Marketing Your Business With Bulk SMS
There are different marketing avenues that companies can choose to drive sales. Bulk SMS marketing is among the options companies can go for. However, SMS marketing is not given the attention it deserves by most businesses. Bulk SMS marketing is not popular among businesses due to a number of reasons. For example, some businesses think the marketing is too hard while others cite cost as the major impediment for them using SMS. However, these reasons are not justified.
Studies indicate that SMS messages are read faster and frequently than email or social media posts. Most SMS messages are read within five seconds of them being delivered to a recipient’s phone. Thus, you can be sure of getting your message to your audience in a better way using SMS.
However, there are a number of challenges of bulk SMS marketing that you should be aware of. Customers consider their mobile phones are private gadgets. Thus, you do not want to send them mean or irrelevant messages. This means you have to do some work to make your SMS campaign a success. You can get a positive ROI on your bulk SMS marketing campaign by following the tips below.
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Use the Right Content for Your Marketing
The message you send in your SMS marketing message is crucial to your success. The type of company you are or what you would like to achieve should guide you on the content to create. Still, there are some rules to follow in bulk SMS campaigns.
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With SMS marketing, you have a short space to convey your message. You only have 612 characters to convey your message. For this reason, you have to be precise and clear. If the message is too short, it may not provide enough information. On the other hand, if it is too long, your audience is likely to end up bored. When you send a text message, you should aim to get a response from your audience. Therefore, make sure the message will compel your audience to take action.
You can improve your business sales through bulk SMS marketing by sending out offers to your target market. Most consumers do not mind receiving promotional messages through SMS multiple times. Make sure any offer you send through bulk SMS is well explained. Apart from this, include instructions on how the offer can be redeemed. For example, you can provide a discount code on your SMS. Consumers will feel the offer is exclusive for them when you do this. Ensuring your offer has a deadline is also important. By doing this, your audience will feel they need to act immediately to take advantage of the offer.
When carrying out bulk SMS marketing, follow the guide above.