Best Golf Course Management Strategies
More than ever, operating a country club or golf club is a challenging task, and the best solution is to hire a golf course management company. There is a huge impact on a club board or club owner’s decision to retain a golf club management company to the success of the club. There is an increasing number of golf courses hiring third party golf course management. Hiring a golf club management company makes sense for expenses’ reduction and gain higher revenues than the fees of management. With the service, you are able to focus on the most important things of your business, and it frees you from the stress and hassle of tedious and complicated golf course management.
With the help of a golf club management company, strategies, and programs are implemented to increase membership sales, increase member spending and improve membership retention. The golf club management’s reputation helps in attracting members. National golf club management companies implement national marketing programs for attracting golfers to reciprocal club programs and semi-private clubs to have higher usage of private golf clubs, which results in higher guest fees and spending. Expenses are lowered with the help of golf club management companies through the implementation of national purchasing programs for supplies, insurance equipment, and other services, and also bringing economies of scale when it comes to sharing systems, employees and other resources. It is important to be clear with the terms between the golf club owner and the golf course management company, whether or not the golf club management company’s program savings are passed to the club. Golf club management companies have the capability to recruit employees that a golf club would not be able to hire, resulting in efficiency and effectiveness of operations, enhanced customer experience and improved membership sales, basing on the hiring and recruitment of an experienced golf club membership director.
Golf clubs must study the fees and costs of hiring a golf course management company for evaluation of total cost. The different expenses may include marketing program costs, corporate or centralized expenses, and costs reimbursements like travel costs, employee relocation and marketing costs. If you are considering to retain your current golf club management company, and the golf club management agreement charges you for these types of costs, you need to get cost estimates from the golf club management company. Researching about the golf club management company is important to ensure that their strategies are compatible with your golf club’s membership admission policies, positioning, non-member usage policies and governance. It is also essential to decide whether the golf club management company is responsible for the club’s memberships marketing or not. If the golf club management company is indeed responsible for golf club membership marketing, the management company and the golf club must separately consider if the joining or initiation fees must be included in the gross revenue or a commission basis upon negotiation.5 Takeaways That I Learned About Sports