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Improving The Quality Of Work Through The Use Of SEO APIs When a company sets up a website they do so with hope that it will have enough traffic but having such traffic need the site to be among the best ranked in the commonly used search engines. The companies may opt to employ an expert to optimize their sites, or they may seek the services of an SEO agency to ensure their sites are ranked up in the rankings of similar sites. The SEO agencies need to apply modern ways of getting data about the customer’s searches and use the data to improve the rank of a particular website among similar websites and hence increase the traffic to the website. There are several ways that one may apply to view the rank of a site such as manual search of the site in search engines and scrolling to find the position of the site. The manual search may be tedious especially of a website is ranked very low. When one has access to the tracking API, they can insert the ranking data using their applications and websites to come up with key performance indicators the customers need. SEO agencies rely on data they extract from the APIs to determine the efficiency of their marketing strategies. Companies that own website also need SEO data as it is valuable in determining the performance of their website and brand in comparison with those of competing companies. The the website owner needs to have access to the SEO data as it informs them on the rank of their website.
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An API is a third party code or software where a website or an application can pass parameters and also extract data. When one is interested in finding out the rank of a website they only need to enter the keyword on the particular website into the API and Google ranking API will return the ranking of such a keyword. There are several APIs that are useful to SEO agencies as they work to track the rank of a company’s website.
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The first type of an API that one can use to track the rank of a particular website is the Rank tracking API which provides the up-to-date ranking of a specific keyword from a given location. When one wants to know the top results for a search on any search engine for a particular site they can use the SERP APIs. Keyword data API is an easier way of getting statistics about a certain keyword. Competitor API is useful when one is interested in data about a competitor website especially about the visitors to the site. SEO APIs are useful to SEO companies in improving their productivity.